Exploring term Fall 2023 Change

    ENSH406

    Strategic Communication in Arts, Culture and Tourism Sectors

    Principles of intentional and ethical strategic communication and their practical application to the arts, cultural and tourism sectors. Topics may include: developing organizational mandates; maintaining effective internal communications; undertaking media, public and member relations; advocating to public officials; liaising with sponsors and funding bodies; and creating impactful promotional content across platforms.

    Lecture: 3h

    Lab: 0h

    Tutorial: 0h

    Credits: 1.5